In these modules, you created a map by adding layers and enriching them with demographic data. You viewed the attribute table for the Demographics layer to learn more about its data, styled the layer to highlight patterns, and configured pop-ups to display useful information.

A similar map can be made for any city in the United States using Living Atlas data. By enriching the data with different parameters, you can perform a demographic analysis on many different age groups, income levels, ethnicities, or populations. Try some of the other lessons in the Learn ArcGIS Gallery to discover more capabilities of ArcGIS.

Closer

In your regional group (or some other group configuration if you aren't with them today), discuss the following questions:

Is this demographic data we could use to tell the story of our region of Oregon? If so, do any of the maps we created today encompass enough of the area to show the data we want to share?
What other data would be helpful to tell our story? Who is going to figure out how to do this (with help from Melissa as needed)?
How could you use this form of data analysis in your role?
What is your biggest personal takeaway from this activity?

Summarize your biggest "A Ha's!" from this conversation on the Oregon Mapping post on OEN.

Additional Resources

More Story Maps from ESRI and their constituents. This content changes regularly.

ESRI @ School, the home of education at ESRI and where you can request an organization for your school. (We used organization accounts to do this activity.)